Are you a newcomer to Google AdWords? Google AdWords is without doubt the most powerful advertising platform available to advertisers. It is the preferred choice of most online advertisers, online marketers and web publishers. So, if you are planning to take up an AdWords campaign in Google, you need to have at least a basic understanding of this powerful AdWords feature.
If you are not aware of AdWords as a marketing tool, you should be. Google AdWords training on Skillshop gives you access to complete information on creating and running successful Google AdWords campaigns thus you are able to learn all the ins and out of Google AdWords and ultimately pass all the tests. However, while it's true you can acquire AdWords Certification on your own, it's best that you avail yourself of a Google partner agency or an AdWords specialist that already has the necessary certification and expertise... which is really what makes the whole process so much more effective and efficient. By hiring an expert, you get access to the knowledge and use of the system as well as all the latest techniques and tricks to boost your pay per click (PPC) campaign.
You should understand the difference between these two features when you are considering an AdWords campaign. One of the key features of AdWords is call tracking. When you run an AdWords campaign using a Google AdWords Expert, you are automatically assigned a tracking URL and you manage your campaign from there. The tracking URL will show you all the actions taken on each keyword in your entire campaign. These actions include impressions on your landing pages, URL clicks, impressions on links, and other relevant actions. So, if you are running a PPC campaign, you get to view all the activity that occurred from the moment your website was created until the date of cancellation.
Call tracking is an absolutely vital component of PPC or cost per click marketing. With this feature, you can easily assess how well your keywords or ad copy are performing. The tracking URL will also allow you to keep a tab on your campaign's progress. Once you're able to assess your performance, you then have the option to change your strategy. But, the big advantage of hiring an expert is that the expert can make quick changes to your strategy without affecting your website's ranking.
Google AdWords Specialists can also provide a wealth of information about your keyword's competition as well as analyze your current campaign to identify areas for improvements. If you're a beginning PPC marketer or you've been doing online marketing for a long time, you'll find that having access to information like this can be extremely helpful. And, by hiring a specialist, you can be confident that your campaigns will always be streamlined and targeted. An experienced AdWords specialist is also likely to be familiar with tracking systems like Google Analytics and will be able to integrate these two technologies into your campaigns seamlessly.
A good specialist will know whether or not AdWords is a suitable option for your campaigns. Some specialists will only offer PPC services and will never even talk about search engine optimization. If you want to run highly competitive campaigns, an in-house SEO specialist would be a better choice. But, many PPC gurus will recommend that you bring in an expert who specializes in AdWords if you want to ensure success.
Google AdWords specialists usually have access to a huge number of advertisers. This means that your advertising campaign is much more likely to succeed, even if you're a first-timer. You might also benefit from the knowledge that a high percentage of potential customers will click on your adverts based on relevance. Having a wide range of advertisers and adverts available ensures that your website receives more traffic and consequently more revenue.
Google AdWords is one of the most powerful online marketing tools at your disposal. But it does take a lot of knowledge and training to become a Google AdWords specialist. Don't be left in the dark by those who don't really understand the principles or have not done their bit to master Google AdWords. By hiring an AdWords specialist, you'll be guaranteed that your online marketing campaign targets will achieve success. An effective PPC campaign results in higher conversion rates and higher revenues.
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